Messenger Chatbots: What’s in it for your Business?
One approach to remain competitive in modern business is to automate as many of your procedures as possible. Evidence of this is found in the rise of self-checkout at grocery stores and ordering kiosks at restaurants. In terms of online, these days businesses are using messenger chatbots to improve and automate simple conversations with their customers.
So what are Chatbots?
Chatbots are programs worked to automatically engage with received messages. Chatbots can be arranged to react the similar way each time, to answer back differently to messages having certain keywords and even to use machine learning to adapt their responses to fit the situation.
Chatbots, which anybody can now build into Facebook Messenger, automate conversation — at least the starting stages of it. What’s special about the bots you can build on Facebook Messenger is that they’re made using Facebook’s Wit.ai Bot Engine, which can transform natural language into structured data.
If Facebook Messenger Chatbots aren’t high on your list of marketing resources, it may be time to reconsider that choice, and here’s why: Its reception rate. One billion people now use Facebook Messenger consistently.
Facebook chatbots have changed the way consumers and brands interact on the world’s biggest social platform. Today, more than 100,000 bots are being used on Facebook Messenger to collect information, make product proposals, take arranges and even to advance social good.
What is in it for your business?
According to expert opinions from the tech business, chatbots will have an increasingly transformative impact on websites across the world. Along away from such common predictions, now that several major players have tossed their weight behind the idea of chatbots, this is an important point to note. It is for this reason that as a marketer you need to integrate chatbot features in your small scale influencer marketing to receive the rewards they offer.
Facebook recently released a large group of information proving the value of bots for business:
Two Billion messages are sent among people and businesses monthly
56% of people would prefer to message than call customer service
53% of people are bound to shop with businesses they can message
While they are not a new business tool, the utilization of chatbots has positively picked up force in the last few years. Data from Google Trends appears the last five years, search volume around “chatbots” become 19x as people and businesses began to realize their value.
Chatbots utilize a procedure known as deep learning whereby an unbiased network recognizes speech, information, and explicit examples, then transmit the information through layers of the network such that they provide accurate outcomes each time
In what manner can messenfer chatbots help your business?
Improved communication with clients.
A messenger bot is a piece of software that uses artificial intelligence (AI) tool that you can use to communicate with your clients. So if you’re a service-based business and you’re offline in your non-operating hours, your bot can actually take care of your customer service around the clock.
Acquire new clients and leads in autopilot.
Messenger helps you to improve client acquisition by providing a direct, conversational route for people to take action where they already spend their time. Acquiring clients while you sleep is so powerful. You can program your bot to ask for specific inquiry questions (may it be phone number or email address) so that you can gather this info ahead of time and reply to them soonest you get back online.
Broadcast your Launch cost-effectively.
Building an AI on Messenger can help get your business, product or service before more people in a very cost-effective way. You can do a broadcast message who previously sent messages on your product or service promotion. Whether you’re launching a new product or driving alertness, discussion creates a meaningful connection with your customers.